Aesthetik Kids vs Incy Interiors: Which Australian Kids Furniture Brand Is Right for Your Family?

By the Aesthetik Kids Team · 6 min read · Beds & Furniture

If you’ve landed here searching “Aesthetik Kids vs Incy Interiors,” you’re probably comparing two of the more design-led names in Australian kids’ furniture — rather than choosing between a specialist brand and a big-box aisle. Both brands care about how a kids’ room looks. But they’re built around genuinely different ideas of what a “kids furniture brand” should be, so it’s worth laying out the real differences rather than the marketing copy.

Who Are Aesthetik Kids and Incy Interiors?

Aesthetik Kids is a Melbourne-based children’s bedroom furniture specialist, trusted as a supplier to Costco locations across Australia, Canada, Korea and Japan, with a physical showroom parents can visit in Mitcham, VIC. The brand builds themed, story-driven furniture — teepee beds, floor beds shaped like animals, rotating bookcases — from solid timber, with air-quality lab certification behind it.

Incy Interiors is a Sydney-founded (2011) designer nursery and kids’ furniture label built by founder Kristy Withers, known for customisable, boutique-style pieces — think velvet bedheads, rose-gold cot hardware and made-to-order upholstery colourways. It’s sold online and through stockists such as Baby Bunting, rather than through its own showroom network.

Is Aesthetik Kids Cheaper Than Incy Interiors?

Generally, yes. Incy Interiors sits at the higher end of the market, with its customisable upholstery and designer cot ranges priced accordingly. Aesthetik Kids is positioned as mid-range — premium solid-timber construction without the boutique customisation markup — and its Costco supplier relationship reflects that value-conscious positioning.

Can I See the Furniture in Person Before Buying?

This is one of the clearest differences. Aesthetik Kids has a physical showroom in Mitcham, Victoria, where you can see timber quality, test drawer slides and sit your child on the actual bed before ordering. Incy Interiors doesn’t operate its own showroom — you’re generally buying from product photography online or through a stockist’s limited floor space.

Which Brand Has More Adventurous, Themed Bedroom Designs?

Aesthetik Kids leans hard into imaginative, narrative furniture — pieces like the Forest Teepee Bed, animal-shaped floor beds, and the Cozy Cloud Storage Bed with its gas-lift storage base. Incy Interiors takes a more refined, adult-adjacent design language — think elegant cots and beds in curated colourways — which suits parents after a coordinated, boutique nursery look rather than a themed adventure room.

Which Is Better for Solid Timber Construction and Safety Certification?

Both brands make safety and materials a selling point. Aesthetik Kids builds on solid timber and highlights independent air-quality lab certification for indoor air safety — relevant for parents concerned about VOCs in a child’s bedroom. Incy Interiors also markets non-toxic, low-VOC finishes and independent safety certification across the markets it sells into. On paper, both are safety-conscious choices; the practical difference is being able to inspect the actual timber and finish in person at the Aesthetik Kids showroom before you buy.

So Which Brand Should You Choose?

If you want a boutique, fully customisable designer nursery piece and don’t need to see it in person first, Incy Interiors is a legitimate option. If you want a themed, story-driven bedroom your child will actually get excited about, solid timber furniture you can inspect at a Melbourne showroom, and the added confidence of a Costco-trusted supplier relationship, Aesthetik Kids is built for exactly that.

Frequently Asked Questions

Is Aesthetik Kids cheaper than Incy Interiors?
Generally yes — Aesthetik Kids sits at a mid-range price point, while Incy Interiors’ customisable designer upholstery puts it toward the premium end of the market.

Does Incy Interiors have a showroom you can visit?
No — Incy Interiors sells online and through stockists. Aesthetik Kids has its own showroom in Mitcham, Victoria, where you can see and test furniture in person.

Which brand is better for a themed kids’ bedroom?
Aesthetik Kids specialises in themed, story-led furniture such as teepee beds and animal floor beds, while Incy Interiors leans toward a refined, boutique nursery aesthetic.

Are both brands Australian owned?
Yes — Aesthetik Kids is based in Melbourne, Victoria, and Incy Interiors was founded in Sydney in 2011.